INTERNATIONAL BUSINESS PLAN COMPETITION 2024

The current era of globalization may be felt with the quick and simple flow of resources,
technology, and information, as well as the economic opportunities available in the
global market. Business is no longer limited by geographical boundaries, instead
companies from different countries can easily interact and collaborate, creating an increasingly
complex and dynamic business environment. In this context, it is important for young
entrepreneurs and innovators to have a deep understanding of global business dynamics and
the skills to compete in competitive international markets. A country’s economic progress and
the well-being of society depend on the number of entrepreneurs. Until 2022, the number of
start-ups in Southeast Asia has not grown significantly. Likewise, existing Small and Medium
Enterprises are still below 10% of the total productive age. So that a strategy is needed to
increase new entrepreneurs in Southeast Asia.

Figure 1.1. Development of Startups in Southeast Asia in 2022

Have you ever thought about a business plan? When someone wants to start a business, they need to have a business plan in place.. When you start a business, it also means you have to be ready to face all the challenges that might occur. The challenges here are not only limited to when you are looking for production ideas to sell, but also in preparing business strategies, determining market targets, managing costs and even finding investors. T Business plan is an idea plan for a business that is expressed in document form. This business plan contains business targets, goals, concepts and objectives to be achieved from the business being run. This business plan is intended as a detailed business plan that is usually made when first starting it up. Generally, this business plan contains an overview of the business activities carried out, starting from the preparations that have been made, the potential profits that will be obtained and the goals to be achieved. If you are planning to run a business, then here are some of the elements that are included in the business plan created. 1. Brief information about the business owned The first point that must be in the business plan is information related to your business. This starts from the business name, complete and clear address, background to establishing the business, desired target market and so on. Even though it is short, make it so that it covers all the necessary elements. 2. Description of the Company If you have provided information concisely and clearly. You can mention the vision and mission, what business the company offers and the company’s goals and expectations from the business. 3. Goods or Services An equally important part of making a business plan is what goods or services are offered to the public. Explain briefly why people need to use these goods or services, their advantages compared to others and so on. 4. Market Analysis You also need to analyze the market for the goods or services offered. Explain why the target market needs the goods or services you offer. 5. Marketing Strategy Marketing strategy is of course an important element of a business plan. Because, this is one way to introduce products to potential customers while retaining them to always use the products you offer. This strategy can be included in various ways so that the business continues to grow. 6. Financial Plan It is inevitable that money is an important element in a business plan. Explain well how much capital is needed and what the capital is for because investors really need this information. ADAI, as a professional organization for lecturers who are concerned with accounting and finance, really needs to play a role in fostering student enthusiasm and motivation as new entrepreneurs in the future. ADAI has strength from the university network side, as well as professional members, both doctors and professors in the field of finance. With this strength, ADAI is holding the 2024 INTERNATIONAL BUSINESS PLAN COMPETITION for students in various countries, especially in Southeast Asia.